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Aesthetics Of Merchandise Presentation

ISBN #: 9780944094471

by Joseph A. Weishar

More merchandise is sold as a result of in-store presentation than all other forms of marketing and advertising. Does your store need visual excitement? Are your products presented to give them the best opportunity to sell? Does you staff understand what motivates positive responses from your customers? This book is the equivalent of a master class in visual merchandising, taught by Joseph A. Weishar, the president and founder of New Vision Studios, and for the past 40 years a store designer, visual merchandiser, and commentator for stores of all sizes, economic levels, designer boutiques, food markets and shopping centers. This book offers many memorable images from around the world that can be applied by your staff. An excellent training tool, The Aesthetics of Merchandise Presentation is a worthy follow-up to Mr. Weishar's well-received first book, Design for Effective Selling Space.

Hardcover, 8.5 x 11, 268 pages

$75.00

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Best Sellers (15) / Best Sellers for VM+SD (7) / VMSD (34) / Decoratives & Props (8) / Design & Services (18) / Point of Purchase (2)

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